Typography is the process of arranging a type in a pleasing manner to help you to relay a note. A typographer is a skilled artist who has specialized into the selection and arrangement of type images. Text on a page/ pages or perhaps in a novel is described in graphics design as Typefaces or Fonts. A typeface or font is a particular type of one group of letters, numbers and punctuation marks.
You will find a huge selection of typefaces with different sizes, variations, and characteristics e.g. italics, bold, heavy, regular, narrow, rounded, display, compressed, light, condensed, extended etc. A number of the typefaces quickly draw the attention of onlookers for their boldness while some express the sensation of movement and instability. The graphic artist needs to comprehend the distinctive top features of all the typefaces before they can effectively find the most appropriate one for the execution of a particular product.
The selection of type for Graphic Communication will be based upon factors including the variety of information, the mark audience, legibility, readability, and appropriateness.
1. The sort of information
This refers to the sort of message that is to be relayed to the audience. This may be health conditions, religious issues, political issues, etc. The graphic artist got to know the data to be delivered so that he selects the right font that can best carry the message into the average man or woman. For example, billboards, banners etc. hinged across the major streets must carry heavy, display or extra bold fonts for legibility and readability.
2. The target audience
This is basically the people the message is usually to be sent. The graphic artist has to understand the sex, a long time, tastes or choices, cultural background and location to ensure he would find the typeface and type size that will effectively send the message. For instance, if the graphic artist is selecting a typeface for a novel for nursery pupil, he would not select the script, italic or serif type. Simply because it might probably not be legible towards the children who will be now learning the letters associated with alphabets. The very best variety of typeface must certanly be a sans serif typeface which can be bold with a kind size of about 18-20 points. This choice could be definitely different in the event that target audience were adults or teenagers.
3. Legibility
This refers to how easy the typeface to be selected is seen and recognized far away. This would be extremely important to your graphic artist as the main objective of your tasks are to communicate effectively to people. Therefore, before he selects a particular variety of typeface he should ask himself this important question: 'Will my targeted audience have the ability to see and understand the message i will be sending for them easily?' If the selected font style answers it correctly into the affirmative then the choice is good.
4. Readability
This relates to how easy the mark audience can combine the letters regarding the type into meaningful words and sentences in addition to attempting to decipher the content. Readability concerns itself with how fast the onlooker reads and digests the message portrayed by the graphic artist. It seems in the unity developed by the mixture associated with the individual letters into communicable symbols. The graphic artist must select a sort that is easily readable.
5. Appropriateness
This is the way well the selected typeface harmonizes with the message to be conveyed to the average man or woman. The selected type must also be appropriate into the preferences for the targeted audience.
